Telangana tourism bets on content creators to showcase untapped destinations

Key points

• Positioning Telangana as an ‘under-discovered’ destination with untapped story-telling potential, the Department of Tourism on Thursday, launched a new digital outreach initiative aimed at leveraging influencers, vloggers and content creators to showcase the State’s heritage, culture and tourism experiences to wider audiences.
• The initiative took shape through a ‘Telangana Tourism Creator Meet’ organised by the department, where travel influencers, photographers, vloggers and digital creators from across the State were invited to collaborate with the government in building Telangana’s tourism identity through experience-driven storytelling and social media campaigns.
• Speaking at the event, Telangana Tourism Development Corporation (TGTDC) Managing Director P.
• Gouthami said Telangana’s biggest strength lay in the fact that many of its tourism destinations and cultural experiences still remain unexplored in the mainstream travel space.
• “There are several tourists visiting Telangana, but the State is still very under-discovered.