Spotify will reserve tickets for top fans of an artists in a bid to drum up engagement

Key points

• If you are a top fan of an artist, Spotify will give you a chance to book a ticket to their next show.
• This is the audio platform’s new bid to keep its users engaged and stream more to become eligible to be a top fan.
• Spotify didn’t give an exact criterion to be a “real fan,” but said it will use signals like streams, shares, and other activity.
• However, it mentioned that the platform will monitor activity to ensure that users don’t game these stats using bots or AI agents.
• “There will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer.