Shankaracharya announces launch of ‘Go-LX’ platform to keep cows out of slaughter chain

Key points

• In a move blending religious activism with digital outreach, Shankaracharya of Uttarakhand-based Jyotirmath, Swami Avimukteshwaranand Saraswati, on Thursday (May 21, 2026) announced the launch of GO-LX, an online platform aimed to buy cows and prevent them from getting slaughtered.
• The Shankaracharya is currently undertaking a cow protection yatra across Uttar Pradesh.
• The campaign began earlier this month and is expected to continue until July.
• “The proposed website, Go-LX, is being designed on the lines of online classified platforms, allowing livestock owners or traders intending to sell cows to post.
• Cow protection volunteers and interested buyers would then be able to connect with sellers and arrange purchases,” he said in Sultanpur.