Plex's 200% Lifetime Pass price hike tries forcing users to another subscription

Key points

• As of July 1, at 12:01 am UTC—or June 30 at 8:01 pm ET—people seeking access to Plex’s media server features through a one-time purchase will have to pay $750. That’s three times the current price of $250. The new price will not affect current Lifetime Plex Pass holders.
• A Lifetime Plex Pass allows you to stream from your own Plex Media Server to a device connected to your own network, to stream from the server remotely, and to allow others to stream remotely from your server.
• When first launched in 2012, a Lifetime Plex Pass was $75. In 2014, Plex increased the price to $150 because “at 2.5x the price of a yearly, it was priced in an unsustainable way for us,” Plex said in a blog post at the time.
• Eventually, lifetime passes were available for $120 for years until March 2025, when the price skyrocketed to $250....