Most supplements do not work; This one does

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Published 5/21/2026, 12:10:08 PM · Updated 5/21/2026, 1:48:23 PMBy TheBriefWire Editorial Team

Most supplements do not work; This one does

Key points

  • Psyllium husk, or isabgol, is suddenly the world's favourite gut fix.
  • It was our parents and grandparents go-to ritual long before wellness influencers and trends like fibre maxxing entered the conversation on social media platforms.
  • While psyllium husk was always quietly lined on the shelves of Indian pharmacies, the global demand for this supplement is now booming.
  • The psyllium husk market size was valued at USD 1.77 billion in 2025. Read Full Story It’s a plant-based soluble fibre derived from the seeds of the Plantago ovata plant, and the crop grows predominantly in Gujarat and Rajasthan.
  • But modern Indians continue to eat some of the most fibre-deficient diets in the world and are also shifting away from coarse grains and lentils toward ultra-processed foods.

Published May 21, 2026.


📌 Source: India Today

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