Published 5/21/2026, 12:10:08 PM · Updated 5/21/2026, 1:48:23 PMBy TheBriefWire Editorial Team
Key points
Psyllium husk, or isabgol, is suddenly the world's favourite gut fix.
It was our parents and grandparents go-to ritual long before wellness influencers and trends like fibre maxxing entered the conversation on social media platforms.
While psyllium husk was always quietly lined on the shelves of Indian pharmacies, the global demand for this supplement is now booming.
The psyllium husk market size was valued at USD 1.77 billion in 2025. Read Full Story It’s a plant-based soluble fibre derived from the seeds of the Plantago ovata plant, and the crop grows predominantly in Gujarat and Rajasthan.
But modern Indians continue to eat some of the most fibre-deficient diets in the world and are also shifting away from coarse grains and lentils toward ultra-processed foods.