I believed sustainable fashion’s hype. But between Everlane and Allbirds, the letdowns keep coming | Clare Press

Key points

• It was always about the money, wasn’t it?
• For a while there, it seemed like the execs opining sustainability is not a trend, it’s the future actually meant it.
• But when yet another global brand drops its net zero goals or stops talking about DEI, you do wonder.
• Recent headlines include Stella McCartney adulterating her eco gloss with a sustainable capsule collection for H&M – don’t worry, she’s just “infiltrating from within” – and Lululemon being investigated for Pfas.
• The letdowns keep coming.