Google is bringing new AI-powered ad formats to search

Key points

• With Google transforming search into an AI-driven experience, it was only a matter of time before AI entered the fray.
• As part of its Google I/O week announcements, the company previewed how Gemini-powered, conversational will start appearing in search results.
• Fortunately, all of the new AI-generated ad formats will be labeled as "." Google is testing two new ad types in AI Mode, both powered by "an independent AI explainer." First, Conversational Discovery will appear in AI Mode's answers.
• The company explains to its that "your ad answers a person's specific question." (Who among us hasn't dreamed of their questions being answered by?) Then there's "highlighted answers," which insert into AI Mode's recommendation lists.
• For example, if you ask it about the best language apps, a entry for Duolingo might appear.