Fanatics to launch first credit card as part of broader deal with American Express

Key points

• A detailed view of an LED board displaying the Fanatics logo during first half of the match between the Houston Dash and the Denver Summit FC at Shell Energy Stadium on May 9, 2026 in Houston, Texas.
• Fanatics plans to launch its first credit card later this year, further expanding the growing number of touchpoints the sports retail giant has with fans.
• The new card, which will launch on the American Express network in the U.S., will allow fans to earn FanCash, Fanatics' digital reward currency, which can be redeemed for apparel, tickets, trading cards, collectibles and other experiences.
• It will serve as a further expansion of Fanatics' loyalty program, called Fanatics ONE, which it launched last year and now has more than 30 million users.
• Cardholders will gain additional benefits and elevated tier status in the program.