Badenoch says Labour ‘just want a better salesman’. It would be a good start

Key points

• Net migration down by three-quarters, the biggest fall in NHS waiting lists for 17 years, knife crime cut by 10%, the economy growing the fastest in the G7, rising wages, energy bills and petrol prices held down, the biggest sustained rise in defence spending since the cold war, a massive expansion of free childcare …
• If Keir Starmer did tub-thumping lists of Labour’s achievements in the style of Gordon Brown, he would not actually have a shortage of things to talk about.
• Brown may have been laughed at for his thunderous – and sometimes monotonous – recitals of all the good that a Labour government was doing.
• Likewise, George Osborne was mocked for his repetitive sloganising about his “long-term economic plan” and “fixing the roof while the sun is shining”.
• But forging a narrative and then relentlessly hammering it home is an essential part of telling voters what your government...