After buses, BMTC plans to turn passenger tickets into space

Key points

• After wrapping its buses with, the Bengaluru Metropolitan Transport Corporation (BMTC) is now looking to turn even its passenger tickets into space.
• The BMTC plans to display on the back side of ETM ticket rolls used across its fleet.
• The BMTC has invited bids from agencies for granting licence rights to print on Electronic Ticketing Machine (ETM) thermal rolls issued to passengers across Bengaluru.
• The move is aimed at generating additional non-fare revenue for the cash-strapped transport corporation, which operates nearly 7,000 buses and carries around 45 lakh passengers daily.
• According to the BMTC officials, the strong response to wrapped on its buses has significantly strengthened the corporation’s non-fare revenue stream.