24K love for gold: Why is India obsessed with the yellow metal?

Key points

• sone ki chidiya bas thoda aur le lete hain India’s centuries old romance with gold Figures in million tonnes Gold-ing by the numbers Gold prices India’s metal market by region From necklaces to notifications: How India is buying gold now Data till 31 March 2026 (Source: Metals Focus, World Gold Council) What makes gold dearer than platinum or diamonds Why is gold more precious India’s metal market So, where is this obsession headed?
• The bottom line Once called the, India clearly never got over its gold fever.For desis, gold is not just a metal, rather it is rainy-day savings, wedding-season flex, family legacy and emotional support, all rolled into one shiny yellow package.
• Somewhere between these wedding seasons, festival offers and “”, India has quietly become one of the world’s biggest unofficial gold vaults.Indian women own one of the world’s biggest unofficial gold reserves, collectively owning more gold than the...