Gen Z has brands chasing beverage boom
Synopsis India's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands
Synopsis India's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their offerings. Direct-to-consumer brands are also seeing significant growth. This trend is fueled by Gen Z preferences and the convenience of quick commerce. Cold coffee is moving beyond a summer indulgence to a year-round favorite.
The BriefWire