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Lucknow, India

Nike’s Worsening Slump Forces CEO to Rethink Turnaround

Published 2 October 2026 · world

Nike Inc. is cutting jobs and embarking on a sweeping overhaul of the business as results deteriorate and test Wall Street’s patience with Chief Executive

Nike Inc. is cutting jobs and embarking on a sweeping overhaul of the business as results deteriorate and test Wall Street’s patience with Chief Executive Officer Elliott Hill. Bloomberg Intelligence, Senior US E-Commerce and Retail Analyst, Poonam Goyal discusses Nike's job cut decision and why sales have continued to slump.

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