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Booyakasha! Ali G is back – but even he can't match the absurdity of modern Britain | Jason Okundaye

Published 5 September 2026 · europe

Sacha Baron Cohen’s character once exposed the contradictions of an emerging multicultural nation. But nearly 30 years on Britain has changed – and so has

Sacha Baron Cohen’s character once exposed the contradictions of an emerging multicultural nation. But nearly 30 years on Britain has changed – and so has the joke And so the nostalgia machine grinds on, dragging another pop culture corpse back into the light: yes, it’s the return of Ali G.

Respeck. Sacha Baron Cohen’s skull-cap-wearing, “rudebwoy” wankster is staging a comeback with Ali G: Who Iz I?. The new film, premiering next month, is a

mockumentary that sees the character starting a family with long-term companion Julie (thinking his approach to fatherhood will be “absent”) and embracing TikTok, all while

donning new fake dreads and a rastacap. Jason Okundaye is an assistant Opinion editor at the Guardian Continue reading...

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